the team

*an international team of artists & practitioners

  • Reuben Friend

    Curator / Art Director
    Aotearoa / Canada

  • Joff Rae

  • Audrey Holyoake

    Designer / Gallery Assistant
    Aotearoa / Melbourne

    www.artivist.co.nz/audreyh

  • Regan Tamanui

    Artist - HA-HA
    Perth, Australia

    www.reagantamanui.com

  • Ethan Wimsett

    Creative Developer
    Aotearoa

    www.isparx.group

  • Antsmif

    Audio Producer
    New Zealand

    www.antsmif.com

  • James Norling

    Coder / Programmer
    Aotearoa - remote

    www.isparx.group

  • Cole Holyoake

    Product Design / UI UX
    Aotearoa

    www.coleholyoake.com

  • Israel Tangaroa Birch

    Artist
    Aotearoa

  • Kereama Taepa

    Artis - Digital
    Aotearoa

  • Anaru Mepham

    Production Manager
    Aotearoa

  • Anaru Grace

    Videographer
    Aotearoa

  • Bram Mark Kopu-Holyoake

    Producer / Researcher
    Aotearoa - remote

  • Oscar Holyoake

    Technician
    Aotearoa

  • Paasca Schaller

    Videographer
    Berlin

  • Ero

    Artist
    Melbourne

  • Wolfe Girardin Jodoin

    Artist - Consultant
    Toronoto

    www.wolfegj.com

  • Aaron Hobman

    Production Manager
    Aotearoa - touring

    www.notjustlights.com

the stakeholders

*an auspicious group of community leaders, community organisations & institutions

  • Paul Robinson

  • Kai Tahi

  • Ana Sciascia

  • Pātaka ART+Museum

  • Reuben Friend

  • Porirua City

  • Joff Rae

  • iSPARX™

kō wai mātau | who we are: 

toi.world™ is a groundbreaking platform that aims to empower and promote indigenous artists by harnessing the power of augmented reality (AR) and storytelling. With its innovative AR+artist™ and AR+story™ apps, digital installations, and web-based content management system (CMS), toi.world™ offers a unique space for indigenous artists to showcase their art, share their stories, and connect with a global audience. By combining cutting-edge technology with traditional indigenous knowledge and artistic expressions, toi.world™ creates a transformative experience that bridges the gap between the physical and digital worlds.

WHĀINGA | MISSION STATEMENT 

Empowering Indigenous Artists through Augmented Reality and Storytelling

Our team creates bespoke immersive media products and services that are focused on 22nd century business, always conscious of how the decisions and products we make today will benefit people and the environment seven generations in the future. 

TŌ MĀTOU MAHI | WHY WE EXIST: 

iSPARX™ works with developers, artists, art agents, art collectors, musicians, performers, entertainers and event producers to disrupt and challenge practices in the creative sector. 

TŌ MĀTOU TŪĀKIRI ME ŌNĀ TIKANGA | OUR BRAND VALUES and ETHICS 

Our brand is informed by Indigenous values of stewardship and self-determination. 

These include: 

  • Tino Rangatiratanga - Sovereignty of data and creative self-determination.

  • Whai Oranga o te Taiao - Sustainability of ecology and technology.

  • Mana - Reputational power of our clients and users.

  • Ngākau pono - Integrity in the people and products we work with.

TŌ MĀTOU PAKIHI | OUR PRODUCTS and SERVICES

We provide digital design and development services in Immersive Media involving advanced applications of augmented reality (AR/VR/XR), positioning, streaming, 360° media and 3D models including photogrammetry primarily to the Arts and Culture sector.